BrightVue launched a precision headhunting campaign focused on identifying IT leaders with cross-disciplinary PM expertise and bilingual capabilities.
Steps included:
● Leveraging BrightVue’s specialized IT talent network to target passive candidates not visible in traditional job channels.
● Direct outreach to bilingual PMs with proven delivery experience in both technical and marketing contexts.
● Screening for travel readiness and prior success in geographically challenging roles.
Within weeks, BrightVue identified the ideal candidate:
● Strong web and programming fundamentals
● Enterprise PM experience with API integration
● Fully bilingual in French and English
● Willing and able to travel consistently to the two remote manufacturing hubs in Quebec
The candidate moved quickly through interviews, received an offer, and accepted — fully aligned with the global powersports manufacturers needs.
The Results
✅ Candidate met all technical, language, and travel requirements
✅ 3+ years of ongoing success in role
✅ Strengthened IT–Marketing alignment
✅ Supported major integration initiatives
Metric / Outcome | Result |
Candidate Fit | 100% match on technical, language, and travel requirements |
Role Tenure | 3+ years of continuous success |
Cross-Department Collaboration | Strengthened IT–Marketing integration |
Strategic Impact | Streamlined project execution, supported major integrations |
Impact Summary
By combining deep market knowledge with targeted headhunting, BrightVue filled a role that others struggled to staff. The placement didn’t just meet the global powersports manufacturers immediate needs — it created long-term value, with the PM delivering consistent results for over three years, enhancing cross-departmental collaboration, and driving high-profile IT–Marketing integration projects to success.
“BrightVue found the needle in the haystack, a bilingual IT leader with the skills, flexibility, and commitment to travel that this role demanded. The hire delivered consistent value for years.”
— Senior IT Leader, global powersports manufacturer
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